Our Divisions
A Diverse Portfolio for Every Narrative
The modern consumer is discerning. They crave authenticity and variety. Whether you are launching a
luxury automotive line, a high-end fashion collection, or a corporate lifestyle campaign, the visual
language of your brand must be flawless. Our roster is meticulously curated to meet the diverse needs
of the international market.
01
Automotive & Exhibition
China is the world’s largest automotive market, and at trade shows the competition for attention
is fierce. Our promotional and exhibition talent is trained not just to stand beside a vehicle, but to
interact with it — understanding the engineering marvel they represent and engaging high-net-worth
attendees with poise, ensuring your booth remains the centre of gravity.
02
High Fashion & Runway
For fashion houses launching a collection, the walk is everything. Our runway division understands the
rhythm of the catwalk and translates a designer’s silent vision into a moving narrative — from
avant-garde to commercial ready-to-wear, our talent brings the fabric to life.
03
Commercial & Editorial Print
For print campaigns, lookbooks and digital media, we provide models with the chameleon ability to shift
personas. They understand lighting, angles and the subtle facial expressions required to evoke joy,
mystery or sophistication.
04
The Multicultural Edge
Shanghai is a magnet for expatriates and international creatives. We represent a strong roster of
foreign models living in Asia alongside diverse local talent — allowing us to cast for a purely
international look, a mix of East and West, or a fully localized aesthetic.
05
Ambassadors of Etiquette
For corporate events, product launches and VIP galas, skill is as important as appearance. Our protocol
and etiquette specialists are trained in international standards of hosting, and understand the
importance of punctuality, discretion and seamless service.